Briefly in English
More subscribers than farms in Finland: 84 000 subscribers, 69 500 farms.
Comes out 3 times a week. A broadsheet of 22 pages on the average.
Special edition Metsänomistaja ("The Forest Owner")
has a circulation of 338 000 copies and has 566 000 readers.
It is delivered 4 times a year to all who own a forest plot of 5 hectares or more.
Maaseudun Tulevaisuus was first published in 1916. (That was one year before Finland proclaimed herself independent, or the Farmers Union was founded.)
Maaseudun Tulevaisuus is published by Viestilehdet Oy, which is owned by Farmers’ Union MTK.
Maaseudun Tulevaisuus is independent from political parties.
Editorial staff: 29 journalists, 3 photographers, 1 graphic designer.
Correspondent in Brussels since 1995 – from the first day of Finland’s EU membership.
More information
Editor-in-chief
Lauri Kontro
firstname.lastname@mt1.fi
Managing news editor
Jussi Martikainen
firstname.lastname@maaseuduntulevaisuus.fi
Advertising in print or on website, and subscriptions
Matti Oja
firstname.lastname@viestilehdet.fi
Marketing director
Olli Kantola
firstname.lastname@viestilehdet.fi
Viestilehdet Oy
PL 440
FI–0010 Helsinki
Managing director
Heikki Laurinen
firstname.lastname@viestilehdet.fi
Vice managing director
Soili Teikari
firstname.lastname@viestilehdet.fi
Readership of main Finnish newspapers in 2008
- Helsingin Sanomat 958 000
- Maaseudun Tulevaisuus 338 000
- Aamulehti 316 000
- Turun Sanomat 254 000
- Kauppalehti 216 000
Source: KMT 2008, National Media Research
Subscriber numbers of main Finnish newspapers
- Helsingin Sanomat 419 791
- Aamulehti 139 165
- Turun Sanomat 112 360
- Maaseudun Tulevaisuus 83 960
- Kaleva 81 593
- Kauppalehti 81 377
- Keskisuomalainen 74 945
- Savon Sanomat 64 789
Source: LT 2007, National Media Research