Briefly in English

Maaseudun Tulevaisuus (straight translation "The Rural Future") covers news on agriculture and forestry as well as related businesses, and on rural enterprises and and country life in general. Kantri is a monthly special magazine, delivered to MT`s readers.

Maaseudun Tulevaisuus is the second largest morning paper in Finland (see statistics on Finnish Media Research panel on top right). The number of subscribers exceeds the number of farms in the country. The paper comes out three times a week in broadsheet format, with the average of 22 pages.

Kantri magazine comes out once a month. It covers rural lifestyle, hobbies and phenomena with a touch that differs slightly from that of the daily paper. The readership of Kantri has grown steadily and it is highly favoured by its 225 000 readers.

Special edition Metsänomistaja ("The Forest Owner") has a circulation of more than 300 000 copies and has more than 500 000 readers. It is delivered four times a year to all who own a forest plot of five hectares or more.

Maaseudun Tulevaisuus was first published in 1916, a year before Finnish independence as well as the founding of the Farmers’ Union was founded.

Maaseudun Tulevaisuus is published by Viestilehdet Ltd, which is owned by Farmers’ Union. Maaseudun Tulevaisuus is not affiliated to any political party.

Editorial staff consists 37 journalists, three photographers and two graphic designers. We have had a correspondent in Brussels since 1995 – from the first day of Finland’s EU membership.

Contact information

Editor-in-chief Jouni Kemppainen

Managing News Editors Jussi Martikainen and Tiina Taipale

Marketing Director Olli Kantola

Email: firstname.lastname(at)