Briefly in English
Maaseudun Tulevaisuus covers news on agriculture and forestry as well as related businesses, and on rural enterprises and country life in general.
Maaseudun Tulevaisuus is the second largest morning paper in Finland. The number of subscribers exceeds the number of farms in the country. The paper is published three times a week in broadsheet format, with the average of 22 pages. The readership of Maaseudun Tulevaisuus is 322,000 readers.
Kantri magazine is published once a month within Maaseudun Tulevaisuus. It covers rural lifestyle, hobbies and phenomena with a touch that differs slightly from that of the daily paper. The readership of Kantri has grown steadily and it is highly favoured by its 246,000 readers.
Suomalainen Maaseutu is published within Maaseudun Tulevaisuus and is appearing 11 times annually. It concentrates on agriculture, machinery and country life.
MT Metsä is a new, tabloid-sized insert, published within Maaseudun Tulevaisuus, appearing 10 times annually. Together with MT’s news service and online content, MT Metsä comprises a comprehensive information source with related background information, providing a deeper scope of MT’s forestry news.
The approximately 32-page supplement has a 100,000 total print run. In addition to subscribers, it will be distributed to 20,000 major forest owners in various parts of Finland.
Metsänomistaja special edition ("The Forest Owner") has a circulation of approximately 300 000 copies and has more than 500 000 readers. It is delivered five times a year to almost all forest owners in various parts of Finland.
Maaseudun Tulevaisuus was first published in 1916, a year before Finnish independence as well as the founding of the Farmers’ Union.
Maaseudun Tulevaisuus is published by Viestilehdet Ltd, which is owned by Farmers’ Union. Maaseudun Tulevaisuus is not affiliated to any political party.
The editorial staff consists of approximately 40 journalists and an EU correspondent in Brussels since 1995.
Editor-in-chief Jouni Kemppainen
Managing News Editor Jussi Martikainen
Managing director Tero-Pekka Hämäläinen
Marketing Director Olli Kantola